PRIVACY & DATA PROTECTION STATEMENT
Purple Heart Wishes Charity is committed to protecting your privacy. This policy explains how we collect and use the personal information you provide to us whether online or via phone, mobile, e-mail, letter or other correspondence.
By using our website, any of our services, or providing us with any personal information we will assume you are agreeing to your information being used and disclosed in the ways described in this policy.
1. Who we are?
Purple Heart Wishes raises money to enable terminally ill adults aged between 18 – 40 years of age the chance of enjoying a wish at the worst possible time of their life.
Purple Heart Wishes is registered as a charity in England and Wales. Registered Charity Number: 1171534
2. Data Protection Act
In carrying out our day-to-day activities we process and store personal information relating to our supporters and we are therefore required to adhere to the requirements of the Data Protection Act 1998. We take our responsibilities under this act very seriously and we ensure the personal information we obtain is held, used, transferred and otherwise processed in accordance with that Act and all other applicable data protection laws and regulations including, but not limited to, the Privacy and Electronic Communication Regulations.
3. What personal information do we collect?
Personal information is information that can be used to identify you. It can include your name, date of birth, email address, postal address, telephone number, mobile telephone number, fax number, bank account details, credit/debit card details and whether you are a UK tax payer so that we can claim Gift Aid (please rest assured we do not collect information about your actual tax payments, just whether you are a tax payer). We collect personal information about you when you ask about our activities, register with us (for example, registering on a discussion board or for a publication), make a donation to us, register for an event, engage with our social media or message boards, order products and services (such as publications and email newsletters), or otherwise give us personal information.
If you do nothing other than read pages or download information from our website, we may gather information about this use, such as which pages are most visited and which events or activities are of most interest. This information can be used to help us improve our website and services and ensure we provide you with the best service. Wherever possible, the information we use for this purpose will be aggregated or anonymised i.e. it will not identify you as an individual visitor to our website. More information can be found in the section below entitled “Our Website”.
We do not usually collect “sensitive personal information” about you unless there is a clear reason for doing so, such as participation in an event where we need this information to ensure we provide appropriate facilities for you.
4. Credit and debit card information
If you use your credit or debit card to donate to us, buy something or pay online or over the phone, we will ensure that this is done securely and in accordance with the Payment Card Industry Data Security Standard.
Access the PCI website for more information about PCI DSS standards.
We do not store your credit or debit card details at all, following the completion of your transaction. All card details and validation codes are securely destroyed once the payment or donation has been processed. Only those staff authorised to process payments will be able to see your card details. If we receive an e-mail containing any credit or debit card details, it will be immediately deleted, no payment will be taken and you will be notified about this.
5. Why do we collect information and how do we use it?
We may collect your personal information for a number of reasons, such as:
• to provide you with the services, products or information you have requested;
• to process any donation(s) we may receive from you;
• to ask you to help us raise money or donate money to our charity, but always in accordance with our supporter promise;
• to provide you with information about our work or our activities, that you have asked to receive;
• to send you the items you have ordered through our shop;
• to invite you to participate in surveys or research;
• for administration purposes e.g. we may contact you about a donation you have made or event you have expressed an interest in or registered for;
• for internal record keeping, such as the management of feedback or complaints;
• to analyse and improve the services we offer;
• the use of IP addresses to block disruptive use, to record website traffic or to personalise the way our information is presented to you to identify your approximate location;
• where it is required or authorised by law; and
• assessing your personal information for the purposes of credit risk reduction or fraud prevention (regrettably some people target charities for illegal purposes such as money laundering and, quite rightly, we are required to monitor financial activity and report suspected fraud to the appropriate authorities).
We may supplement or add to the information we hold about you with information that is available through, or we receive from, other sources e.g. public registers, third party information services such as Experian Mosaic. This allows us to send you the most relevant information and promote those fundraising opportunities that we believe you are most likely to be interested in.
We may contact you for marketing purposes by mail, e-mail, telephone, mobile telephone, text or social messaging; in some cases, this will require getting your permission. We may also send you service communications via e-mail, text or social posting, for example where you place an order for goods or services on our website, or if you have made a donation by text.
It is your choice on the type of communications and information you receive about our charity and the ways in which you can get involved. You can change your mind at any time by contacting our Support Services Team at Purple Heart Wishes, 7 Berkley Close, South Cerney, Gloucestershire, GL7 5UN – Tel: 01285 671544 or email:
We will not use your information for marketing purposes if you have asked us not to. However, we will retain your details on a suppression list to help ensure we do not continue to contact you.
6. Information sharing and disclosure
We will not sell or swap your information with any third party.
We may share your information with our data processors. These are trusted partner organisations that work with us in connection with our charitable purposes; and other entities that act as fundraisers for us, sell our products or provide us with information and marketing (subject to your communication preferences and our internal policies and procedures). All our trusted partners are required to comply with data protection laws and our high standards and are only allowed to process your information in strict compliance with our instructions. We will always make sure appropriate contracts and controls are in place and we regularly monitor all our partners to ensure their compliance.
We may disclose your personal information to third parties if we are required to do so through a legal obligation (for example to the police or a government body); to enable us to enforce or apply our terms and conditions or rights under an agreement; or to protect us, for example, in the case of suspected fraud or defamation.
We do not share your information for any other purposes.
7. The accuracy of your information
We aim to ensure that all information we hold about you is accurate and, where necessary, kept up to date. If any of the information we hold about you is inaccurate and either you advise us or we become otherwise aware, we will ensure it is amended and updated as soon as possible.
8. Under 16s
If you are aged 16 or under, and would like to participate in an event, make a donation or get involved with us, please make sure that you have your parent/guardian’s permission before giving us your personal information. When we collect information about a child or young person, we will make it clear as to the reasons for collecting this information and how it will be used.
9. Vulnerable circumstances policy
We recognise the importance of protecting our vulnerable supporters and follow the guidance issued by the Institute of Fundraising on treating donors fairly. We believe this helps to support our staff and fundraisers who come into contact with supporters in providing high quality customer care, ensuring anyone donating to the Charity is in a position to make a free and informed decision.
For more guidance access the below site:
10. Storing your information
We will keep your information for as long as required to enable us to operate our services but we will not keep your information for any longer than is necessary. We will take into consideration our legal obligations and tax and accounting rules when determining how long, we should retain your information. When we no longer need to retain your information we will ensure it is securely disposed of, at the appropriate time.
11. Our website
For all areas of our website which collect personal information, we use a secure server. Although we cannot 100 per cent guarantee the security of any information you transmit to us, we enforce strict procedures and security features to protect your information and prevent unauthorised access.
12. Cookies and spotlight tags
Purple Heart Wishes may use “cookies” and “spotlight tags” to help track the success of our online advertising and monitor the usage of our website. We use Google Analytics for our web analytics and work with DoubleClick to monitor our online advertising results.
With both cookies and spotlight tags, the information we collect and share is anonymous and does not personally identify you. It does not contain your name, address, telephone number, or email address.
What is a cookie? A cookie is a small file of letters and numbers that we may put on your computer or mobile device when you access our website. These cookies allow us to distinguish you from other users of the website helping us to provide you with a good experience when you browse our website and also allow us to improve our site. For example, they will tell us whether you have visited our site before or whether you are a new visitor.
Access the All About Cookies website to find out more about cookies and how you can disable. http://www.allaboutcookies.org
What are spotlight tags?
A spotlight tag records access to a website as part of online advertising. Spotlight tags allow us to track, measure and report on activities that happen on our website after you see or click on an ad. These tags allow us to measure the effectiveness of our online marketing campaigns.
13. Changes to the policy
This policy replaces all previous versions and is correct as of February 2017. We will regularly review and update this Privacy and Data Protection Statement and will update, modify, add or remove sections at our discretion. Any changes will be notified to you either via e-mail or through an announcement on our website and your continued use of our website, any of our services and/or the continued provision of personal information after we have posted the changes to these terms will be taken to mean you are in agreement with those changes.
14. Your rights
You have the right to:
request a copy of the information we hold about you;
update or amend the information we hold about you if it is wrong;
change your communication preferences at any time;
ask us to remove your personal information from our records;
object to the processing of your information for marketing purposes; or
raise a concern or complaint about the way in which your information is being used.
If you wish to find out more about these rights, or obtain a copy of the information we hold about you, please contact our Support Services Team at:
Private Information Request
Purple Heart Wishes
7 Berkley Close
Tel: 01285 671544
15. Privacy queries
If you have any questions or queries about this Privacy and Data Protection Statement, please contact us using the above address and contact details.