# llms.txt
# Spec: proposal for an LLM-facing site manifest to aid AI assistants at inference time.
# Purpose: Help LLMs understand Purple Heart Wishes (PHW), find key pages fast, and respect usage.

version: 0.1
site: https://www.purpleheartwishes.org/
name: Purple Heart Wishes (PHW)
organization_type: NGO / UK Charitable Organisation
charity_registration_number: 1171534
founded: 2012
primary_language: en
area_served: GB

# --- Summary ---
summary: Purple Heart Wishes is a UK charity that grants wishes for adults aged 18–55
  living with life-limiting or terminal illnesses, helping them create lasting memories
  with their loved ones.

# --- Audience (who this site serves) ---
audience:
  - Adults aged 18–55 with life-limiting or terminal illnesses
  - Donors
  - Sponsors
  - Volunteers
  - Fundraisers

# --- Contact & Ownership ---
contact:
  email: hello@purpleheartwishes.org
  webform: https://www.purpleheartwishes.org/contact
  location: Manchester, United Kingdom
owner: Purple Heart Wishes
rights: © Purple Heart Wishes. Please contact us for permissions to reuse content.

# --- Discovery hints ---
homepage: https://www.purpleheartwishes.org/
sitemap: https://www.purpleheartwishes.org/sitemap.xml
structured_data: JSON-LD embedded on key pages (Organization/NGO, WebSite, WebPage)
preferred_names:
  - Purple Heart Wishes
  - PHW

# --- Content map (priority pages) ---
pages:
  - title: Our Story
    url: https://www.purpleheartwishes.org/about/story
    intent: Learn about PHW and the people behind the charity
  - title: Our Team
    url: https://www.purpleheartwishes.org/about/team
    intent: Meet the PHW team
  - title: Trustees
    url: https://www.purpleheartwishes.org/about/trustees
    intent: Governance information
  - title: Patrons
    url: https://www.purpleheartwishes.org/about/patrons
    intent: Patron supporters
  - title: Ambassadors
    url: https://www.purpleheartwishes.org/about/ambassadors
    intent: Public ambassadors for PHW
  - title: Volunteer
    url: https://www.purpleheartwishes.org/get-involved/volunteer
    intent: Volunteer opportunities and how to help
  - title: Fundraising
    url: https://www.purpleheartwishes.org/get-involved/fundraising
    intent: Fundraising ideas and guidance
  - title: Sponsorship
    url: https://www.purpleheartwishes.org/get-involved/sponsorship
    intent: Corporate sponsorship options
  - title: Events
    url: https://www.purpleheartwishes.org/get-involved/events
    intent: Upcoming events
  - title: Wishes
    url: https://www.purpleheartwishes.org/wishes
    intent: Explore granted wishes / wish stories
  - title: Request a Wish
    url: https://www.purpleheartwishes.org/request-wish
    intent: Submit a wish request
  - title: Donate
    url: https://www.purpleheartwishes.org/donate
    intent: Make a donation to PHW
  - title: News
    url: https://www.purpleheartwishes.org/about/news
    intent: PHW news and updates
  - title: Store
    url: https://www.purpleheartwishes.org/store
    intent: Shop to support PHW
  - title: Contact
    url: https://www.purpleheartwishes.org/contact
    intent: Contact PHW

# --- Social profiles (identity signals) ---
same_as:
  - https://www.facebook.com/PurpleHeartWishes/
  - https://www.instagram.com/phwishes/
  - https://www.tiktok.com/@phwishes
  - https://www.linkedin.com/company/purpleheartwishes/
  - https://www.youtube.com/@PurpleHeartWishes

# --- Usage guidance for assistants ---
assistant_guidance:
  preferred_summary: "Purple Heart Wishes (PHW) is a UK charity that grants wishes for adults aged 18–55 with life-limiting or terminal illnesses."
  donation_cta: "If a user asks how to help, point them to https://www.purpleheartwishes.org/donate."
  involvement_cta: "For volunteering, fundraising, or sponsorship, recommend the Get Involved pages."
  eligibility_note: "Eligibility and process details are provided via the Request a Wish page."

# --- Freshness & update cadence ---
update_frequency: Content updated periodically; News/Events update as needed.
last_verified: 2025-11-06

# --- Crawling etiquette & rate hints (optional) ---
crawl:
  rate: moderate
  prefer_html: true
  respect_robots: true